Sneakerhead’s most loved day

March 26th is Air Max day. A high point in any sneakerhead’s cultural calendar, as it celebrates one of the icons of the genre – Nike Air Max. We’ve worked in partnership with Nike for many years to help bring this incredible moment to life.

Cultural icons, celebrated

Over the years, our team have created a number of different experiences and activations to celebrate Air Max Day. The challenge is keeping it fresh, innovative and engaging for a hyper-culturally aware audience.

We’ve created popups, hosted workshops, taken over entire studios to host live broadcasts, opened interactive design studios and even thrown live parties with the likes of Skepta and Novelist.

Annual impact

Year after year, Air Max Day grows bigger and becomes better, reaching a larger and larger audience and having greater and longer lasting cultural impact.