Curating the past. Celebrating the future.

Gucci’s centenary. A landmark moment to be celebrated and curated. 100 years of Gucci’s eclectic inspirations and innovations to showcase, but in the context of the brand’s place in contemporary culture.

Reimagining luxury.

XYZ’s team created a rich, multi-sensory experience, that evolved over 12-weeks. Designed and developed with long-term collaborators Hotel Creative, we created a synergy of luxury boutique, intimate Gucci café, hand-curated vintage bookstore and immersive listening lounge. Housed in one of London’s iconic buildings, we repeatedly transformed it inside and out, throughout a 3-month exhibition of the eclectic inspirations behind the world’s foremost fashion house.

Welcome to the chicest location in london.

By appointment only. An exclusive experience celebrating a century of iconic Gucci style, actively reaching out to new audiences to build the next hundred years of brand excellence.