Flagship London Store

How to create a flagship store true to both Allbirds’ vision and the London consumer, whilst remaining relevant in an unstable time for physical retail?

Working with Allbirds HQ in San Francisco, we concepted, designed and delivered their first European retail store, here in London. The store Integrated the sustainable design and manufacturing ethos of Allbirds sneakers with authentic material references to the city’s iconic architecture and green spaces. Our retail experience design also enabled the store to facilitate a wide range of events and experiences while also effectively retailing to Covent Garden’s high footfall.

Designed and built in 2018, the store’s interior remains almost unchanged today – embodying the sustainable design and build principles of the brand, despite the seismic impacts of a changing retail landscape.