Our team worked closely with Walala’s studio to build the House of Dots. Using 8 shipping containers, we created 5 distinct rooms. The rooms were decorated with over 2 million LEGO Dots and also featured opportunities to play and create with the Dots themselves.
XYZ’s team designed the experience journey, working out how to integrate Dots play opportunities throughout. We ran the whole project, led the production design, built the structure and worked with LEGO’s media team to manage all the media guests. We also ran, staffed and ticketed the public event for 5 days.