One collection, a global virtual launch
Create a virtual launch for the Human Kind SS22 collection. Engage a diverse audience of wholesale and retail buyers, strategic account holders and distributors, whilst driving sales.
Interactivity. personalisation. connection.
Building on the success of our first Human Kind collaboration, we created a virtual runway, featuring an interactive catwalk, using our extended reality platform, Connector. Our team directed and shot the catwalk film in Marseille, then in post-production created a “Like” functionality that enabled viewers to select looks in real-time. These liked looks would then be automatically compiled into their own personal look book for the collection and downloaded. We also collated the data from the look books for Levi’s to feed in to their sales platform, allowing them to better curate their offering for potential buyers.
Energy, excitement, engagement.
An explorable virtual space, interactive real-time look book and interaction from employees all across Europe.
Over 500 simultaneous users at time of launch, with 826 total users. Dwell time averaged over an hour for each user. Engagement rating was over 85%, with 99% of users saying they would attend a digital event like this again.
“The XYZ team collectively had all the core capabilities and specialisms needed to deliver the project across a challenging timeline. Whilst everyone brought something unique to the table, they all shared the same sense of commitment, passion and drive towards a common goal, which make them an exceptional team to work with.”
“They are highly structured but agile, innovative but practical, and worked in close collaboration with us on the journey to deliver our objectives and raise the bar for digital events.”
“95% would participate in a similar experience again.”
“88% rated the experience Very Good or Good.”
