Explore an enigmatic icon
A famous drink with a little-known past. A celebration of the history and heritage of one of the world’s most premium Tequila brands, Tequila Patrón’s, Museo de Margarita.
Where the story began
For International Margarita Day, we helped open Tequila Patrón’s, Museo de Margarita. Working with PR agency, W Communications, our team created a tasting gallery experience that not only allowed guests to experience the perfect serve, but took them on an immersive journey though the storied background, mysterious origins, history and symbolic nature of the iconic cocktail.
A classic, reappraised
More than just a shot. Patron successfully repositioned their super Premium Tequila as an authentic and highly crafted spirit to a new and highly discerning audience.