A new kind of fan

The Lionesses historic Euros success inspired a new generation of football fan, but mainstream football culture doesn’t resonate with the majority of young girls.

Bespoke, inclusive experience

Our team created a series of inclusive fan-focused fan events in NikeTown London. These experiences were designed to make a space for, inspire and excite new and existing football fans, outside the typically male-dominated football culture. This featured inclusive fan screenings, football skill activities and a pop-up tournament stand giving fans access to unique and exclusive merchandise and an opening night party with live Q&A with the players.

The future of the game, inspired

A new kind of fan experience for a new kind of fan. The next generation of young female football fans feel seen and included in a celebration of the game they love, with Nike aligning themselves as an ally for a whole new audience, enabling the game to grow and progress in new, exciting ways.

“We couldn’t have done the past 6 months without you and we are really, really thankful to you all.”

London Sport Performance Marketing Director, Nike
“You were with us every step of the way from the hub 1.0, Lioness Lounge at basecamp, send-off event, NTL match day viewings and of course the finals weekend where you were across everything.”
London Sport Performance Marketing Director, Nike
“Always there when we needed it, always solving our problems and delivering top notch member, employee and athlete experiences.”
London Sport Performance Marketing Director, Nike