Strike Night 

With boot launches becoming increasingly formulaic, young players were growing disconnected and indifferent to the hype.

Europe’s best strikers, the world’s most intelligent goal. Working in conjunction with creative agency AKQA, we delivered one of Nike’s most ambitious projects. An hour-long Facebook Live stream featuring Europe’s best goal scorers going strike for strike, trying to score the most audacious goals in the world’s most intelligent net. The XYZ team produced and managed the live experience on the night, co-ordinated the live broadcast and the digital goal system.

400 live guests. 2.5 million viewers and a reach of over 700 million, globally. An audience of football obsessed youth’s minds totally blown.