A world locked down
A global pandemic during one of the biggest football tournaments in the calendar. How to connect a dual, remote audience of both Nike employees and European media to all the product, news and assets they would need for a summer of football?
A connected stadium
We created a digital space using our extended reality platform, Connector. An explorable virtual stadium experience, which mixed both digital online experience with physical physical companion elements. This allowed key Nike’s media network and their European workforce to interact with an entire summer of football, accessing all the real-time product updates and news, campaign, social and influencer and athlete news and interviews they needed to from anywhere in the world.
Our team also created content-filled explorable zones, shot product films, designed the UX and produced the secure digital site to the exacting framing of Nike’s digital security specifications.
A hybrid experience, accessible to all.
The platform was able to accommodate over 15,000 simultaneous users, recognise Nike employees and have content updated daily during the football tournament.