Kicking off with of a series of out-of-home experiences, the XYZ team set the stage for a full London takeover – from mysterious yellow boxes in Kings Cross and Covent Garden to a full-scale projection of ‘The Art of Genius’ over the Royal County Hall.
Partnering with creative agency Villa Eugénie, we continued the takeover at London Olympia with eight huge, immersive experiences. Each was masterminded by Moncler’s co-creators to push the boundaries of luxury, art, and innovation by bringing their own touch of Genius to the mix.
These included Pharrell Williams’ mossy wilderness ‘The Art of Terrain’, Palm Angels x Boiler Room’s epic foam party, Roc Nation by Jay-Z’s live recording studio, an epic sculpture of Mercedes Benz’ off-roader G-Class styled in a silver Moncler puffer jacket, and futuristic art installations from FRGMT, Rick Owens and Salehe Bembury.
The (surprise) highlight of the night was a flawless performance by Alicia Keys, dubbed ‘The Art of Dreaming’, who was later joined onstage by London-born artists, Little Simz and Cleo Sol.